Privacy Policy
1. Controller
The controller responsible for data processing on this website is:
Hans Melzer Horse Equipment
Owner: Mareike Bolten
Lüneburger Straße 30
21376 Salzhausen
Germany
Phone: +49 152 53665521
Email: info@hans-melzer.de
2. General Information on Data Processing
Personal data is processed in accordance with the General Data Protection Regulation (GDPR) and applicable national data protection laws.
3. Hosting
This website is hosted by an external service provider. Personal data collected via this website is stored on the provider’s servers.
Processing is based on Art. 6(1)(f) GDPR (legitimate interest in secure and efficient website operation).
A data processing agreement pursuant to Art. 28 GDPR has been concluded.
4. Consent Management (Cookie Banner)
This website uses a consent management tool to obtain consent for the storage of cookies and the use of tracking technologies.
Legal basis:
Art. 6(1)(a) GDPR in conjunction with Section 25 TTDSG.
Consent may be revoked at any time.
5. Google Analytics 4
This website uses Google Analytics 4 provided by:
Google Ireland Limited
Gordon House, Barrow Street
Dublin 4, Ireland
Google Analytics uses cookies to analyze website usage.
Data collected may include:
- IP address (anonymized)
- device information
- browser type
- usage behavior
- approximate location
Legal basis: Art. 6(1)(a) GDPR (consent).
Data may be transferred to the United States. Google participates in the EU-U.S. Data Privacy Framework.
6. Social Media Pixel (e.g., Meta Pixel)
This website uses the Meta Pixel provided by:
Meta Platforms Ireland Ltd.
4 Grand Canal Square
Dublin 2, Ireland
The pixel enables tracking of user behavior after interaction with advertisements.
Legal basis: Art. 6(1)(a) GDPR.
Data may be transferred to the United States. Meta participates in the EU-U.S. Data Privacy Framework.
7. Newsletter
You may subscribe to our newsletter on our website.
Data processed:
- Email address
- Name (if provided)
- IP address
- Date and time of registration
Registration is carried out using the double opt-in procedure.
Legal basis: Art. 6(1)(a) GDPR.
Consent may be revoked at any time via the unsubscribe link.
8. Data Retention
Personal data will be stored only as long as necessary to fulfill the purpose of processing or to comply with statutory retention periods.
9. Your Rights
You have the right to:
- Access (Art. 15 GDPR)
- Rectification (Art. 16 GDPR)
- Erasure (Art. 17 GDPR)
- Restriction of processing (Art. 18 GDPR)
- Data portability (Art. 20 GDPR)
- Object (Art. 21 GDPR)
You also have the right to lodge a complaint with a supervisory authority.
10. SSL/TLS Encryption
This website uses SSL/TLS encryption for security reasons.